📍  Hi, Seb, how are you doing?

 

Yeah great thanks and how are you?

 

Good thank you for asking let's deep dive right in you are a digital marketing and automation expert what does that mean?

 

Yeah, great question so what does that mean? That basically allows me to show business owners how to buy their time back using technology and softwares

 

that's an essence of what we do and what we do every day

 

buy their time back in what sense?

 

So buying their time back by using advanced tools and softwares to automate a lot of things that have to do manually

 

can you give a couple of examples?

 

Yeah, definitely we work businesses all the time, a bit of context that, manually send emails, manually send text messages, and it just takes up so much of their day

 

all of that you could automate for example, let's say you are chasing up a prospect yes, you can manually reach out to them and, sometimes it's great to have that personal touch but if you're generating a lot of leads and inquiries, you probably don't have all day to follow up with them

 

it makes sense to have an automated series of emails, possibly text messages as well, following up with a potential prospect or a lot of businesses we work with so we work with service based business owners so a lot of coaches and consultants, their business model is based on consultation calls and we work with a lot of business owners that have left a lot of money on the table by not having automations within the consultation calls

 

someone might book a consultation call, they're interested in working with you, but that might be like a week, two weeks in the future it makes sense to have some automated follow up and reminders, remind them why they booked the call what are some of the benefits they're going to get from the call, set the expectations deliver some real value and of course, getting the logistics

 

so those are some specific examples of some automations we set up for our clients to just make their lives easier And to allow them to get better results as well as save them time

 

So in a way that you're keeping the lead warm by continuing to give value, continuing to give and give information so that the likelihood of them showing up on the consultation call is higher

 

much, much higher and you have a much more qualified person there if you can really warm up in the process leading up to being on a discovery call with you or even attending a webinar as well it's really good for for webinars the average attendance rate for a webinar is between 10 and 15%

 

but with the right automations, the right follow up, the right nurturing, again, all this can be automatic, you could expect your webinar show up rate to be, 30, 40 percent or even higher than that

 

wow, that's more than double

 

definitely so it makes such a difference and it's one of those things once you have it set up and ready

 

there's very little you have to do to maintain it and keep it working people always think it's, automations and all this technology and tools, they think that they're complicated and they can be, if you are trying to do complicated things with them, but oftentimes it's a case of

 

you might have to sit down, maybe for half a day, map out all of the different automations and all the different strategies behind it it takes time to do it initially, and that's what I think stops people but it buys you so much time in the long run it just buys your time back

 

so let's talk about webinars it's definitely a bread and butter for many online businesses And for those of us listening to it who need to understand webinars, basically, it's a free master class Usually that is being offered where registrants register for it They show up for it The value is delivered and that usually ends with a call to action a call to action could be scheduling a discovery call Or sometimes a call to action could be just selling the product right on the webinar You But for the purposes of this example, let's talk about scheduling a discovery call

 

I think many people, many coaches, consultants who are offering online services, they're afraid to automate their webinar because they think that the personalization of a live webinar is going to go away,  so talk us through the logistics of what should be the mindset of the entrepreneur when they're tackling with this problem if they want to automate it or not? And then what are the tactical steps that you offer that kind of alleviate the lack of personalized interaction with the audience?

 

Yeah, it's a really good question so if you are using an automated webinar, one thing I always say is just Be transparent people and just, just tell people it's an on demand webinar and I'm always up front about that but in terms of the logistics behind it within that automated webinar, you could take a webinar you recorded live and turn it into an automated webinar and specifically some of the things you can do

 

is where people have been, commenting and engaging inside of that webinar when it was live, then you could recreate that within specific softwares there's a software called ever webinar that allows you to, add in comments that people have made and basically make it almost as if it was like a live webinar

 

so it allows you to recreate that live experience, but you also being upfront and honest with people by saying, look, it is an on demand webinar rather than, what I don't agree with when it comes to The other webinars is, trying to tell people it's light when it isn't

 

so I always say, don't do that people know, just especially if other marketers especially if you're in that industry where you're positioning your product service to other business owners, just be transparent and just say, it's a on demand webinar

 

that's what I normally say in terms of other things that you can do to really bring back a live experience so through softwares like ever webinar, and there's loads out there so have a look at different webinar softwares webinar Stealth is another one, but within a lot of these softwares

 

you can actually engage with people live within the chat so even though the webinar itself is pre recorded, inside of the chat, you can actually log on live and respond to people live so you can bring together both of those elements you can have it automated where it saves you a lot of time

 

but you can actually be there or one of your team could be on the webinar, answering questions and engaging with people there so there is a way that you can connect the two together and in fact, big companies or big streaming companies, all familiar with Zoom, even Zoom are offering their own version of this as well, which is very new

 

I love it I love the idea of being transparent and honest with the fact that it is an on-demand webinar because if we are building a brand new relationship with a prospect, it has to be built on trust and you're right, there are a lot of webinars that are offered by many coaches where we know it's recorded, but they're pretending as if it's live

 

so addressing it, that is an  on demand webinar or having a purely recorded webinar where it's just presenting the information while someone on the chat is answering live questions that also is a great idea so I love both options let me ask you this question for someone who is an entrepreneur, with limited funds

 

what is the advantage of hiring a consulting firm like yourself to automate their webinar, as opposed to just getting a Kajabi membership and uploading their webinar and just running it that way automated

 

yeah it's a really good question

 

and, I'm always upfront with, someone approached me looking for that service the questions that I would ask is when it comes to automating your business, you need to be automating something where you're already driving traffic to it I wouldn't work with someone who doesn't already have an audience or their audience isn't big enough

 

and I've even turned businesses away because, there's no point in us building automations and all these setups if you're not getting any people into them, and there's no strategy to drive it there but, for someone who maybe is new, but does have a bit of an audience, and maybe they are having some success, but they just want to really grow and scale, some of the things we offer are things like the ever webinars

 

and we offer a lot around setting up different automations to save 'em a load of time but, when it comes to someone who's new, and I'd always say when it comes to ever webinars, you have the option of definitely uploading a video to a landing page, or webinar replay to a landing page and seeing the results on that

 

but, for most people, I'd actually say, run it live a few times and see if you're getting results with it live and if you do, that's when we can look to automate the webinar and look to do that actually for most people that are new and don't have much of an audience, I would say, the main priority would be to go and find the audience

 

and the best way to do that is by doing the live webinar that's where you'll capture an email list, you'll grow a bit of an audience

 

I agree a hundred percent and for those who are listening to this, if you're a new entrepreneur, this is a very important thing that Seb said, which is exactly what I tell all my clients as well, that You want to first understand if the webinar alone works Because if the webinar alone doesn't work if the pitch doesn't work if the content is not resonating with your audience Automating it isn't going to create more results Only automate it once you have ran it a few times And you know that the content results, in people booking calls or buying a product right off of it So I love this tip as someone who has worked with You many entrepreneurs automating this flow

 

we talked about lead generation we talked about creating funnels, creating flows so that people are arriving to that landing page and watching the webinar do you have any tips for a beginner who has, a few people joining their live webinars, they want to move to the next step they want to get to a point where they can avail your services

 

what are some things they can do to create more leads for themselves?

 

Yeah, really good question so in terms of, generating leads there's two main ways of doing it the first method is free marketing or organic marketing, we like to call it that's one method of marketing the second method is paid marketing

 

and most business owners will start with the organic method I certainly did when I started my journey as a freelancer before I started my agency, it was very much organic marketing so what I specifically did and what I recommend people do is use free social media methods I did a lot of Facebook marketing and some Instagram marketing completely for free by joining other people's groups and, connecting with people that were my ideal audience

 

so I would meet people in these groups I would, add people, friend request them and build a bit of an audience that way it's not the quickest way of doing it but if you are someone you are on a bit of a huge budget, like I was, then that's definitely the way to go, and it can take some time to build up that audience

 

but the advantage of doing that, and even if you do have the money to do paid marketing, the advantage of organic marketing is the lead quality is going to be a lot better you're going to get less leads but the quality is going to be better

 

why is that?

 

Yeah, good question I would say it's because If I compare it to, I'll get onto paid marketing in a second, but with the organic aspect of it, if you are having a lot of conversations with someone who's your friend on Facebook or follows you on Instagram and you are direct messaging them and you're speaking to them a lot, the more that you do that, the more you build that relationship

 

and if you are someone who posts content regularly and then reading and interacting with a lot of your content, the more time they're spending with you doing that the more likely they are to become a customer some people who do that may not ever become a customer, they just might not want to work with you or they just might not be a fit anyway

 

so not everyone who does that will become a customer, but it allows people to build that relationship with you over time so when it comes to comparing it with paid traffic, you do get a lot more volume of leads, a lot quicker, the challenge of paid traffic and, not everyone who promotes paid traffic will say this, but the challenge of paid traffic is

 

it takes longer to nurture them so it's almost like the opposite problem with organic with organic, you, you're not getting enough leads, or you're, getting many leads, but you're getting good quality whereas with the pay marketing side is you get a lot of leads and they're targeted so you can actually target your advert to specific groups of people, specific locations

 

and you can very quickly generate a lot of engagement and a lot of eyeballs on whatever you're offering maybe it's a webinar the downside is they're probably looking at 20 other adverts that are similar to yours at pretty much the same time so there's already that kind of distrust, and that's why they call pay traffic cold traffic, for that very reason

 

so to combat that, it does require, and this is where automation comes in, it does require a lot of warming up so if someone's registering for a webinar, maybe that webinar's a week from now, and you're advertising to A cold traffic source maybe it's Facebook advertising it's very important to have a nurture sequence in place leading up to the webinar, remind them why they registered for the webinar, remind them who you are so they can get to know you and know you're not just

 

yeah and that's a great point that you brought up because a lot of beginner entrepreneurs, they get frustrated with organic marketing because it is a lot of work and takes time and they think that if they just scrounged up a little bit money and put it into paid marketing, they would all of a sudden blow up

 

but that's not the reality, is it? Because I have clients who have, who do complete organic marketing and something happens and they don't even send out that many emails leading up to the webinar and people still show up to the webinar because of the trust factor, the relatability factor, the known factor that you mentioned, as opposed to a paid marketed

 

webinar where you are just one in a sea of thousands and there is no relationship built so that's where the automation really comes into play

 

yeah, you're exactly right and that's what a lot of people miss, and they spend all that effort and time and money, generating the leads or if it's organically, they're still invested the time and they don't have that sufficient follow up process

 

it does take a lot of time and money to generate those qualified inquiries so it makes sense to have every step of the process correct and, you don't want any breaks in the chain, so to speak, you don't want to do this upfront effort to get inquiries and then have them go cold or worst case, I've seen this happen a lot, it's very common because you haven't followed up with them or you don't have this system in place

 

what can happen is they can go to your competitor who charges twice as much as you do, and does half, half a good a job, and I don't say that to scare people, but it is the truth, if you don't follow up with them someone else will, if you don't have that system, they'll go to someone else, especially if it's a, if it's a product or service that they need and they need it quite quickly,

 

absolutely and that's what I say is there is a reason the person, the prospect clicked on a link and provided their email and signed up for the webinar so if we don't follow up with it, if we don't follow through what needs to be done, someone else will do that and we will lose the client every single prospect, every single lead signed up because of some type of a internal need that they have

 

and then it is our duty as a service provider, as a product provider, to be able to do the due diligence to serve them well and then it becomes a mutually beneficial relationship where they get the best product that they want and deserve and we get the business that we have really hard worked on earning

 

wonderful let's talk about this let's talk about two different flows for those who are looking to learn from this we talked about on demand webinars and by definition, an on demand webinar would be, you go to a landing page, you say, I want to watch this, and the drive from the business owner is for them to watch the webinar right then and there while they are on the page

 

whereas, another option is, they are on the page and they're scheduled for a later time these are the two flows are there any other flows?

 

Yeah, definitely so you can have a mixture of the two where you can have an automated webinar with multiple time slots the same day so for example, you can have one where you can have one at 1 p m so one session 1 p m and another one at 7 p m this is one we did for our clients that, for a while worked really well and that's a really popular option because you're giving them the choice I find that if you give potential clients the choice, do you prefer 1pm or 7pm, rather than it being a, can you attend?

 

Yes or no you're saying, which one can you attend? So there's a psychological thing there that is, is really powerful, for, but for most people getting started, the on demand option is the simplest, most straightforward to do the option with multiple times, you need a specific software like ever webinar or webinar jam is another one

 

as I said, there's so many of them out there and pretty much all of them do a free trial so I would say, just test out which of those you find is the best

 

 and it's the same thing with marketing in general

 

and this is a question I'm asked a lot, which email sequence is the best, which landing page type is the best for the, they all work in certain situations so it is, it's about getting, and every business is different, every audience is different and it's a bit of a, how long is a piece of string kind of answer, but it is about going out there and testing

 

 and the good thing is there are lots of options out there everyone's different we're all going to have different preference do I do live? Do I automate? The good news is you've got a load

 

I wouldn't say loads of choice, but you've got enough choices where you're not restricted

 

among the choices that are available, having been an expert in this area, are there any obvious do's and don'ts that a fellow entrepreneur listening to this should look out for?

 

Yeah, definitely so some really good do's and don'ts would be in any webinar capacity

 

and this is, I've seen people get this wrong but it, I would think it's a common sense thing is when you are recording a webinar is the most important thing is the audio surprisingly, if you have bad audio where maybe you're recording a webinar at Starbucks, which obviously is a big no, but I have had one of my clients do that before

 

so I've always said to people, make sure you're recording it from not just from a quiet area where you're at home, but making sure the quality is good if you're recording a webinar with bad quality, maybe the microphone's old, or there's like some background noise, it's going to be very off putting

 

and obviously you might have some visual things in your webinar, like PowerPoint presentations, but if you had bad audio, people are just going to focus on that it's actually better if you had perfect audio and a terrible PowerPoint it's actually better that way you actually get more engaged audience so that's a definite do the other do as well is touching my point just now is just keeping your PowerPoints simple, not going too heavy on the design you're going to create work for yourself

 

it's, it's already enough work doing a series of PowerPoint slides, doing a webinar anyway, doing all the tech stuff keep your layouts as simple as possible and it's about the messaging within the webinar rather than how your PowerPoint slide looks, or how you think it's supposed to look, right?

 

Have a bit of design with it, just don't overdo it your aim should be to drive enough people to the webinar, as many people as you can to the webinar and if it's your first webinar, just make that the biggest focus

 

so those are some powerful things the other thing I would say when it comes to putting your webinar together is, and similar to my point earlier about, Talking about your story and talking about who you are and why you do what you do

 

I always think that's good to put into a webinar otherwise, your webinars become quite factual and when you're giving away a lot of information and there's no, if you've got the logical aspect there, but there's no emotional connection with the webinar, you're going to get a less engaged audience

 

so I would always say, if you can, bring in some of that emotional side, real side I wouldn't say when I say mention your story, I'm not saying mention your whole start to finish life story but if there's aspects of it that are relevant to the presentation, I would invite people for you to include that in your presentation

 

yeah so in a way, the purpose of telling your story is to be able to connect with the audience so that they feel understood because you in some way have gone through the same experience or are facing the same obstacle that they are facing right now

 

purpose of Your story isn't just continue to brag about yourself for 20 minutes, like you said, which I've seen as well

 

yeah, and it's funny when I've, yeah, I've definitely seen it and, people even comment about that inside of the comment of the webinar and, this is a kind of separate topic, really, but, to keep people engaged

 

another thing I, I would say with, when it comes to maybe telling a story is, I talk about like where I'm from to say, I'm from Suffolk, United Kingdom, who he has heard of Suffolk or who has been near Suffolk I try and get a little bit of engagement 

 

other kind of final thing on that is, As you're going through the webinar, doing some pulse checks is good for example, if maybe you're covering something in the webinar, it's quite a specific, what's a heavy topic but if you're covering something that's quite technical, I suppose you shouldn't do that anyway

 

but if you're covering something and you think you think people might drop off, or if you get the feeling that's happening anyway, do a quick pulse check and just say, even just saying something like, Hey, whoever's here, still here on the webinar, just put a yes in the chat, just want to make sure you're still with me

 

just something like that, just to get that engagement going and just see who's really active that's really important because you don't want to be talking at people you want it to be interactive if it's live, then definitely you've got that advantage anything you can do to invite that interactivity

 

it's really going to help, because I know if I'm interacting with the webinar or I'm interacting with an event, if I'm putting my hand up and I'm contributing, I'm going to remember more of it and I'm probably more likely to, if they've got another webinar or another thing coming up, I'm more likely to be involved with that as well

 

so encouraging that I think is really important

 

absolutely absolutely so for listeners who are taking notes, we talked about two different types of marketing, organic and paid organic marketing is a little bit slow, but the lead quality is high because they have specific interest in you and the relationship they've built with you

 

paid marketing, the lead is volume is higher, but the quality is usually low when we want to automate a webinar, we want to make sure we're continuing to put the proper automation and processes in place so that the touch points are there so that we don't lose the prospect who actually put the information in and was interested in the product when it comes to specifically the webinar, Seb's

 

recommendation is to be able to tell your story in a way so that people can resonate with you, people can understand you, connect with them, find commonalities questions like where you're from those types of things so that people have a desire to interact with them now let's move on to the latter half of the webinar

 

a lot of people have, they are really good at connecting with the audience they are really good at describing the problem they are also good at framing how the audience would work well with them if they chose to purchase the product but they're very bad at promoting themselves for the call to action towards the end of the webinar

 

what are your tips for those who are struggling to promote themselves that way? What are a few ways that we can frame and design the call to action?

 

Yeah, fantastic question and that is as you say, yeah, a lot of people struggle with that and it's something that I've struggled with in the past it's, one thing that I'm sure you guys probably expect me to say is, practice and do it as much as you can

 

that's one thing, but of course you need to be practicing the right thing so what I mean by that is when you are crafting your offer, and that's really important, spend some time on what the call to action is, how can you make it simple and easy to understand as possible? So you've got to make sure your call to action is very clear and concise

 

very clear as in what specifically is covered in the offer do you have a, maybe a graphic that shows everything inside of, we call it a stack as in terms of marked as verbiage, but basically a summary of everything that's offered, are you able to summarize it in one screenshot, one picture where you've got like a list of what's included and maybe the value of what it is next to it

 

so having that very clear and easy is important another thing that people really struggle with the offer is, making sure there's enough value behind it, and making sure that you believe it as well if you don't fully believe in it, you're probably going to struggle to convey it to other people

 

so what I mean by that is, if you know what you have to offer is valuable, Then you'll find it easy to talk about, I know that our service at DBSS digital and our agency, I know it can really make a difference with business owners and save them so much time in times of valuable

 

and I find it easy to talk about what I do because of that lot of people hung up on making the offer to call to action because they need more certainty around what they're providing or maybe it's also, down to doing it to the right audience so if you are making a call to action, make sure that it's relevant to your audience as possible

 

and that, it's one of those things, people do get they do get hung up on making a call to action there's this fear behind it of what if I put my offer out there and no one's interested people might not be interested now, but when you next run a webinar and you've done that a few times, you've really refined it

 

then they may be interested the next time the main thing I'd say is, make the call to action is clear and easy to read and understand as possible make sure people understand what's going to happen next when they do buy the offer that's really important as well

 

and as you grow and scale your business, you may not need to offer a huge amount of value up front but initially, make your offers irresistible as possible that's really key and the best thing I would say is people say how do I know if my offer is simple enough?

 

How do I know it's easy to understand? Show it to someone that like a friend or family member, show them the offer and practice on them somebody who's not familiar with what you do to make sure it's clear and easy enough to understand and if it isn't, then you know that you need to work some more on it

 

that's a really good way of testing your call to action and practicing it as well

 

absolutely absolutely leading up to the webinar, we talked about continuing to keep the prospect warm by sending emails, by keeping them excited about what's coming, what are they going to learn now the webinar has happened

 

we have made our offer and with most people, they want to think about it they want to talk to their spouse about it they're interested in it, but they don't buy on the spot where does automation fit into this? What are your tips for how the flow should continue post webinar completion?

 

Definitely so for people that Do attend the webinar and don't purchase, there's still some opportunity there

 

like you said, just 'cause they didn't purchase there and then doesn't mean they weren't purchase in the future or even in the near future one thing I would say is, soon as that webinar's finished, let's say you're running the webinar at 7:00 PM finishes at, eight 30 for example or 8, 8 30

 

I would definitely have an email going out that same evening saying, Hey, I saw you attended and I really loved your engagement thanks having you on at the end of the webinar, I spoke about XYZ I want to give you an opportunity, if you have any questions to speak about it with me, and then I would direct them to reach out to you

 

and you can do this in a few different ways you can send them to booking in a consultation call that's quite a popular thing one of the work that's what I've seen that's worked really well recently is whatsapp marketing so if someone is, or if you're driving someone to reach out to you, obviously you can send them to a booking link and that still works

 

but what you can do with whatsapp is include a link inside of your emails or possibly, other communications as well so if someone has a question about your offer, some people are happy to just book in a call other people might just want to message you directly on whatsapp the reason I bring up whatsapp, it's, this is a whole nother thing, but

 

definitely here in the UK, there's a big opportunity with WhatsApp marketing, and a lot of other countries like the UAE, they're very big on WhatsApp marketing having people or allowing them to contact you through this medium and really just offering them a range of ways they can get back in touch with you

 

and again, testing which of those is most effective it might be the call booking link it might be send me a WhatsApp with your questions and then maybe you can reach out to them there some people use Facebook marketing or messaging and the same thing as the WhatsApp for messaging a lot of them work really well is getting someone to reply to an email saying, if you have questions, just reply with the questions and I'll answer them

 

so there's a range of ways you can get people to reach out to you and it's, again, it's, it comes down to, testing and tracking and seeing which of them works the best but the simplest is to get them to reply to an email or to send you a message on WhatsApp again, I always recommend keeping it very simple

 

don't over, don't overcomplicate it, but make sure you do have some kind of follow up quite soon after the webinar's finished, maybe like an hour after you've finished maximum and I'd say a minimum of three reminder emails after that so four reminder emails total, getting them to reach out to you

 

some people literally might have one or two questions before they're ready to buy so some people might just be, they just want to speak to you they just want to have a five minute conversation with you, but they're actually ready to buy and that's the only thing in the way there's a whole thing about different biopsychologies and, that kind of thing

 

but, definitely having the option where people can speak to you personally, I think is really important

 

definitely getting a live person on the phone with you or be able to just text with you is so much better than relying on just one sided emails that they're reading and may or may not be understanding or taking action with

 

what is the reason behind WhatsApp specifically? Why is it different than, why couldn't it just be a regular text message?

 

Yeah, it's a great question the reason being is, regular text messaging, they do work they still get very good open response rate, or response rate, but with WhatsApp specifically, it's a very trusted platform

 

not only that, it allows you to communicate in a variety of different ways within the WhatsApp message for example, if you wanted to send a video message, you can do it through text message, but a lot of providers You know, you have to unblock the message and it doesn't come through as it should in some cases

 

but if it's a WhatsApp message, you can send a video through WhatsApp and it comes through automatically that can also be automated so you can either send someone a personalized video normally, like you can in your personal WhatsApp account but it's something that you can actually automate so let's say someone has attended the webinar and they haven't purchased

 

you can send them a video that says, Hey, I saw that you're on my webinar thank you thank you for being there I just want to reach out and see if there's any questions you had about the offer at the end you could send that in an automated way do the video once and WhatsApp will continually send that to all of your attendees without you having to do anything

 

so it's really big and, you also have the ability, people can reply back to the message, so it can be very interactive I know that the open rates from WhatsApp marketing could be as high as 90% we compare that open rates to, to email is probably 20%, maybe 30 if you're lucky, potentially more

 

and, email open rates can be inaccurate as well text messaging open rates is still pretty high, but WhatsApp is lot higher, like 30 percent higher than text messages in some case so they're very well engaged with very well received and people really don't ignore them, but they do emails and text messages

 

people ignore those quite a lot

 

yeah, the sheer fact of being able to send a voice message, a video message, a text message it's fantastic other than an initially recorded message saying, Hey, I saw you were on my webinar I know, something must have happened and you weren't able to purchase it, blah, blah, blah

 

let me know if you have any questions other than that aspect of automation, is there any other automation that can help the entrepreneur? Because if you're having a webinar with hundreds of people, And even a few dozen people responding to WhatsApp can become overwhelming

 

yeah, very good question

 

so yes, there's a lot that you can do with, the inbound inquiries if we go back to the WhatsApp example, you can set up automations where if someone replies with A certain word, so you can have it so you're sending a message out there like we just discussed, but below there could be a series of options that they could choose one

 

the options could be, I have questions and it sends them down a certain path, which answer the question so you can have a call almost like a chat bot where they can reply with certain responses or they pick and choose what they want to say basically what they want to ask and then everything can be automated from that point

 

so if they click the button that says, I have questions yeah and then you could preset some questions one of them could be, how much is it? The question two could be do you have some kind of guarantee so you can actually preset a lot of the things you want them to say or suggest things they want to say

 

so this allows you to manage and automate a lot of the incoming inquiries as well because the problem is you don't just want people being able to, at least in some cases, You don't just want them writing stuff and then you have to come and monitor and check it you don't want to create work for yourself

 

so setting up these workflows where you're driving people in a particular direction, depending on what they choose, what they respond, like a bit like a questionnaire almost, allows you to manage and automate that process very easily

 

so with the webinar software, you told the audience that there are many options, everWebinar being one of them

 

what would be an example of a WhatsApp automation platform that a beginning entrepreneur can keep an eye out for until they have grown enough to a point where they can use it?

 

Yeah, definitely there's a few app, a few options and apps with the WhatsApp side of things we've used Wati quite a lot so W A T I, Wati that's more for, advanced automations, but we have found one that's very, that can still do some advanced stuff, but it's a lot easier to use called SuperChat

 

so SuperChat is very much like Wattie, but a little bit easier to use, a little bit more restrictive, but, most people wanting to do WhatsApp marketing are probably just going to start with, basic stuff which is the way we recommend it so those are some really good options and they do integrate with other softwares as well

 

so let's say you have a CRM system where anyone who registers as a lead, they go into that system, whether it's for a webinar or something else, you can then connect that to SuperChat or Wattie where as soon as they get to a certain point in that marketing journey or in that automation, then Wattie or whichever software that sends the WhatsApps will be triggered

 

so let's say someone registers for a webinar, you want to send a welcome WhatsApp message, then you can very easily integrate that with most CRM platforms so it's great because it means you don't have to manually go Into this other platform and try and send stuff and manage stuff it can all be integrated in most cases

 

almost most zero

 

Amazing world of AI and automation is definitely changing the way things are doing and especially with a company like yours, that's helping with this entire automation saving entrepreneurs, dozens and dozens of hours a week what else would you recommend to the beginning entrepreneur?

 

Maybe even somebody who's in the mid level phase, thinking about the advantages of automation, hire a company like yourself what are some other tips, tools, reasons why they should do this?

 

Definitely a really great tool I've been using a lot is a tool called Miro so Miro allows you to create mind maps and allows you to map out certain aspects of your business

 

one thing that I say to business owners that want to work with me or are interested in doing this is to, and this is something we can help with, but I always say to them before you start to build an automation or an email sequence or whatever it is, map it out and draw it out first

 

you can use Miro by doing it online if you want to I just find that easier some people prefer to just draw it out and use a palette pen because you don't want to hire like an agency or a consultant to go and build something where you're not clear on the outcome, you're not clear on what goes in it or any of the specifics

 

you may not understand the software that's required to build it it's really important you understand what you're effectively trying to do strategy wise and of course make sure it meets the required outcome so I always say to people, get very clear on that and, we won't work with a business that won't do that because we need to have that clarity as well before we set these things up

 

so that's 1 really good option there's many other tools and softwares out there as well there's tons of tons of out there the main software we've used a lot is, if using soft, so that's a CRM system that allows you to build some quite advanced automations and within some of these CRM softwares go high level is another one of them

 

all of these softwares have their own training platforms and training videos which allow you to understand how the software actually works so that allows you to take the strategy that you've built and mapped out and drawn out, maybe, and actually put that into practice with an actual CRM software

 

now, again, you don't need to understand every bit of the how to, but it makes sense that you understand some of what these softwares can do, some of the limitations maybe, or at least get an idea of how these softwares work so that you can take what you've built mapped out strategy wise and see it come to life, and if you're hiring someone else, it's still good that you have an understanding of these softwares

 

what's possible, what's not possible

 

you talked about some mind mapping softwares and you discussed the importance of being able to first lay out end to end on pen and paper or on this app, as an example, what needs to happen when for entrepreneur who's just getting started, they don't know the ins and outs of what is even possible

 

so what are some resources they could utilize to even begin to put together what they would like for to happen?

 

Yeah, definitely one of the best things I can recommend is Russell Brunson's the founder of ClickFunnels he's written a book called Dotcom Secrets so that book, and there's similar books to it, but a book like that, which explains the concept of, he talks a lot about webinars in there and ever webinars

 

and he gives a lot of concepts around a good follow up sequence, a good reminder sequence for webinars and he talks about the strategy around it so I think it's important to, Read a lot of these books or resources like dot com secrets to get an idea and some inspiration from other people that are doing this day in day out and seeing what's possible

 

yeah, because it's very hard to work off a blank canvas I don't recommend people doing that look at some specific examples of what other people have and even down to, not so long ago, I was searching for something on YouTube automation related I can't remember what it was, but I think I was trying to figure out something, but there are a lot of people out there that are, big time marketers

 

they're even happy to share some of their automations there's a guy called Greg Jenkins so if anyone uses Keep, also known as Infusionsoft greg is, he used to work for Keep, and he has a whole YouTube channel dedicated to just Keep automations, pretty much, like, all the time and the actual ins and outs

 

so there are people out there on YouTube actually sharing not just the strategy stuff, but the actual how tos and again, it's a way of getting the inspiration around what you're looking to do and another way you could get good inspiration and see what's possible is to, find someone in your industry or similar industry to yours and go through their funnel, go through their automations and take a note of what so again, that shows you what's possible so you're not working off this this blank slate and, again, being very outcome focused when it comes to a webinar reminder sequence, if it's a live webinar, what is the outcome of the reminder sequence is to get them to attend the webinar

 

we want to make sure we have enough reminders leading up to that webinar we don't just want to send one a day before and call it quits but it's also about being strategic we don't just want to be sending reminders with nothing in them we want to make sure each specific automation has its place and has its reasoning, each email is slightly different

 

it has a different message  terms of, clients, your business and an understanding, what do I need as a business owner, look at what other people are doing, look at their automations or they're set up as best as you can and really model that and, as I say, don't work off a blank slate

 

and understand what the experts, or even in our industry, it doesn't have to be in your industry there are experts in totally different industries to me that I get inspiration on in terms of, webinar reminder sequences and things like that

 

absolutely absolutely there are books that we can read, there are YouTube channels that you mentioned, and after that, be cognizant of what's happening in your industry and other industries so that you're not working off a blank slate

 

you have a rare expectation and if you hire a consulting firm like yours, you can then the entrepreneur can come and say this is what I want I don't fully understand how it works, but these are the components can you help me build it? And perhaps a company like yours can then sit down and iron out the nitty gritty

 

definitely yeah and, one of the things that we always do is give advice where we think it's needed, necessary we've got a lot of experience with building out, a lot of webinar reminder sequences, a lot of funnels, a lot of automation so of course, where, as, and when we have places we feel we could make some suggestions or give some input

 

and that's something we always do as well but I always say to people, definitely do your own research, your own thinking on it as much as we can do it for someone else it's got to be, it's got to be right with you some businesses that I've worked with, for their audience doesn't like lots and lots of emails

 

they don't respond well to multiple emails other audiences I know are totally opposite some businesses have really responsive audiences where, If they don't email enough, then they struggle, so other businesses or audiences are different so it is different for everyone

 

it's unique to you, but the best thing I would say, keep your automation very simple, very easy to manage don't overcomplicate it you can always start very simple and add to it later

 

love it love it thank you so much for sharing all this information, Seb anything else that you would like to add?

 

How do people work with you?

 

Yeah, very good question so I have actually put together something really useful for everyone that is listening which I think would be great for you guys Which is i've actually put together some of my best converting funnels and email templates and i've actually Broken down the processes and the flows behind these as well And i've done that so anyone who's listening can get an idea of the types of marketing techniques and automations i'm actually talking about and also some email templates that you guys can really look at as an example, again, ideas specifically of one that's really in practice and in play

 

so what I've done is put together a marketing success bundle, which contains all of these great things so just some really good examples that people can look at and model for their business so to access that, you can go to www marketwithsev com inside that website is where you can download all of those

 

goodies, but also you'll be inside of my ecosystem, so to speak so when you go on that page and you request some more information, you request that freebie I'm offering, I'll be in touch with you to, see if we're a fit together, see if we want to work together and, I always reach out to everyone who, comes into my ecosystem, so to speak, or joins my email list so I can, connect with you and find out a bit more about you

 

so that's the best way someone can work with me is, definitely access that freebie it's not just some lead magnet where you'll get a 10 steps thing that, some actual real stuff I'm giving you here so that's the best way someone can reach out to me about working together

 

love it love it thank you so much, Seb it's very generous I highly recommend anybody who is listening to this to avail into this because you're learning from an expert for free, instead of looking at a blank word document and thinking about what your followup email should look like utilize a template that is tried and tested that paid clients are using to get a leverage for yourself

 

so I love it thank you so much for your time it was wonderful meeting you and everybody thank you talk to you guys later